Thursday, December 5, 2013

7 Things Every Webmaster Should Know About Links

Link building in a nutshell, is the process of getting other web sites and web pages to link to your web site. These links will not only drive direct targeted traffic to your pages; but more importantly will increase your overall search engine visibility and rankings. Building a solid incoming linking structure for your site is one of the most effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall amount of traffic any given web page receives. However the process of building incoming links to your site can be a daunting and tedious task when just getting started. The purpose of this essay is to outline the importance of building a strong linking profile for your site as well as offer a handful of key strategies that any webmaster regardless of marketing budget can employ to climb to the top of the search engine ladder.



1.) Purchasing Links & Sponsored Reviews

Paying other web masters to place a link on their site back to yours is probably the easiest and most straight forward way to generate links to your site. However the down-side of purchasing or renting links from other web masters is that it can become a very expensive venture, not to mention you need to pick and choose your potential candidates vary carefully. There are many services out there to help connect you with other web masters that are interested in selling links from their web pages, however you will save yourself a lot of time, and money by working directly with other web masters as apposed to paying a middle man to act as a link broker. Unfortunately there is no set standard on determining what any given link is worth: however you should pay careful attention to a few key factors before cracking open your wallet and spending your hard earned money on a paid link. These things include but are not limited to the number of incoming links the candidate site itself has, it's overall page rank, the age of the site and finally the search engine saturation (number of pages indexed in the major search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day - and ensure that he or she knows you're interested in purchasing a link for Search Engine Optimization reasons. You need to ensure the link will not be cloaked (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel="nofollow" attribute) as either of these conditions will make the link relatively worthless from an SEO stand point.

2.) Comment and Post on Related Blogs & Message Boards

Even a web novice can find a litany of blogs and message boards for any given niche or market to post comments and feed back . I strongly encourage you to register on message boards related to your topic or subject and include links within the signature of your posts and messages. The same goes for blogs and commenting. There are many blogs that will allow you to include a link back to your site either within the content of your message, or make your user name a clickable link back to your site. However there is a fine line between spamming and offering valid comments, posts and responses to community based web sites and blogs. Making obvious spam posts such as "Cool site, check my site out at ..." will likely get your IP address banned from the web site or network, and can negatively impact the reputation of your brand or web site. If you don't have a valuable view point, or comment to offer other readers of the site you're posting on, you're better off not commenting at all.

3.) Write User Testimonials & Product Reviews

Writing user reviews or testimonials is an under appreciated technique to create a wealth of back links to your site. Most often when you write a review for a product or service you've had success with, the web master will include a link back to your site in the signature of the review. This technique is simple and straight forward; if you've purchased a product or service write up a short 100 - 300 word review for the product outlining it's strengths and your positive experiences and include your full name, and web site address in the signature of the review. Nine out of ten times the web master of the site you've written the testimonial for will be more than happy to include and activate the link when they post the review onto their website.

4.) Develop a Free Online Service or Software Application

Most people wouldn't even consider spending their valuable time developing an application or online utility to give away for free. However the benefits of creating and distributing a free online utility or software application can create several 1,000 back links to your site very quickly. A perfect example of this is creating a small, easy to use Mortgage Calculator with javascript and offer the code to embed the Mortgage Calculator onto other web pages. Include a link back to your site within the coding of the Mortgage Calculator perhaps in a copyright statement at the bottom of the application and require the link as a condition for using your free application.

5.) Write Articles and Distribute Them Online

Assuming this isn't the first essay you've read on improving the amount of links to your web site, you should be well aware that writing articles and submitting your articles to the popular article directories is a fantastic way to generate many back links to your web site. The premise is simple yet effective; Write a handful of articles geared toward your topic and subject matter and distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will include an authors bio, or resource box. Within the authors bio area you want to include a little information about your company or product(s) as well as a link back to your site. Whenever your article is picked up by other web masters or syndicated across other popular web sites you will receive a free one way link back to your site. Repeat these steps over and over to build several 1,000 links back to your web site. This is an amazing technique as your only investment is a little time to write and submit an article.

6.) Submit Your Site to Directories

Over the past few years links from directories or web indexes has become less and less valuable. However there are still a handful of well trusted and high quality directories that you should consider submitting your site to. This will boost both your linking profile, as well as your page and trust rank. Some of the most notable directories to submit your web site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia and Uncoverthenet. Though most of the directories l've mentioned here are not free to submit to, the cost of submission is well worth the price as the links you'll receive from this investment are quality one-way links that carry a good amount of page trust and rank. When submitting your site to any of these directories, pay special attention to the category you are submitting your web address to, make sure that you are submitting your site to the most relevant, and related topic to the subject of your own web site. As this will ensure that you're submission is not denied, or skipped by the directory editors once it gets reviewed.

7.) Exchange Links and Build Partnerships

Link exchanges or trading links with other web masters is another technique that has lost a little of it's gusto over the years, however this method of generating back links does still hold a bit of value and should not be overlooked. Many webmasters dedicate a page of their site titled references or resources and use this page to link out to other web pages that have agreed to link back to their site. As mentioned above this technique is not as effective as it once was; however picking and choosing web sites that are well trusted and ranked by the search engines and that are related to the topic and subject mater of your own site promise to be well worth the effort. Finding other web sites that are prime candidates to exchange links with are those that are linking out to other relevant sites in your field or niche. Once you've found a web site that you'd be interested in swapping links with, contact the web master via email with your offer. When soliciting another web master for a link you want to write a personal email message and refer to specific content and aspects of his or her web site. Doing so will show the prospective linking partner that you've actually taken the time to give their site the once over before sending your solicitation; as a result you will be far more likely to receive a positive reply. As with purchasing paid links you want to ensure that the site you are requesting to exchange links with doesn't end up cloaking it's outbound links (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel="nofollow" attribute) as either of these conditions will make your link relatively worthless from an SEO stand point.

In this article we've discussed 7 of the most effective, and commonly used methods to generate a massive amount of incoming links to your web site. With any luck, after reading this article you should have a handful of ideas and techniques in your tool box that you can employ to kick-start your web site's model for success. Building links to your web site is by no means a set-it and forget-it facet of web marketing and requires time, dedication and ongoing analysis. You can never have too many quality incoming links to your site and once you've had a small taste of success with link building I'm confident you'll be hungry for more.

Wednesday, December 4, 2013

5 Tips On Finding The Best Topics For Your Blog...

Blog topics are an important part of a successful blog. Some bloggers simply write about whatever is on their mind, creating an online journal of sorts. Successful bloggers know however that to have a great blog, you cannot always write about what you want to write about. You must also keep the interests of your readers in mind when writing. After all, if you want a successful blog, you have to depend on the readers to show up often. To keep your blog as fresh as possible, consider using these five ways to find winning ideas for your blog topics.

Do Your Research

Smart bloggers know that each day there are popular search terms listed on large search sites. Bloggers can use these search terms to help them get more traffic to their blogs. Each day a blogger can look at these popular search terms and creating posts using them. If the blogger is lucky, they will increase their traffic due to more people looking for that term. By researching the topics that are hot with readers each day, bloggers can create things specifically for the readers. Doing research may take a little time and you might never be writing about what you want to write about, but you will likely have more traffic than ever.

Ask Around

If you have been blogging a while you might have began to hit low points where you really have no more topic ideas left. Some writers call this “writer’s block” while others just see it as a small hurdle to be surpassed. When you have come to this difficult point, the best thing to do is ask around. Talk to interesting people you know. You can ask them what topics they find most interesting at the time. If you would rather be a little more subtle, simply bounce a few topics off of them to see which ones they respond strongly to. Use the topics that they respond strongly to in order to gather ideas for posts.

Use the News

The news is a great place to gather topic information for your blog. News teams research and investigate for hours to gather their topics. By using similar topics, you can skip all of the hard research work and still be a success. Never use their ideas exactly, just take them and use them to develop your own. For instance, if there is a major political issue going on in the news, consider creating a post about what you think about it. You don’t have to use the news story, just the topic idea along with your own words.

Follow the Lead of Others

When you are looking for great blog topics, consider visiting popular blogs to see what they are talking about. Don’t steal their ideas, but use the visit to stir up great ideas of your own. Sometimes when you see others working at their highest potential it can spark new potential in yourself. You can see which topics get the best response for their blog and decide if you could get the same response with a similar topic.

Sleep On It

If all else fails and you are still trying to come up with a list of interesting blog topics, consider this interesting strategy. Go to sleep each night with a clear head. In the morning, before you even open your eyes, target the first thing on your mind. Write it down immediately so you don’t quickly forget. Then use these things to develop interesting blog topics. You would be shocked at how inspiring our first thoughts can be. They are so interesting because they are not clouded with any outside stress from reality. They are simple thoughts typically that can be used successfully on a blog.

These five ways to find winning blog topics are proven to be among the best. A blog topic is one of the basic important aspects of your blog. Be sure that you pay attention to which topics get the best response on your blog so you will know which ones are most effective. Use all or some of these tips to help you get on your way to better blog topics right away!


Tuesday, December 3, 2013

Write for Humans, Design for Search Engines

Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.

There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another important factor to consider next to content creation. A page with rich content without indexed by the search engine bots is equivalent to no content at all. To help the search engines to find the page, the navigation system and sitemap plays important roles here. It is advisable to have text links navigation so that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can always include a set of text links at the bottom of the page where these kinds of navigation system are used to overcome this issue.

Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.

The ultimate purpose of SEO is to make sure that the designated content appears in search engine according to the specific searches. Making the content readable and designing the page for easy indexing should always be the first priority for webmasters when SEO comes into play.

Thank you.


Monday, October 28, 2013

Business Insurance

There is no denying the fact that success of a business depends on the hard work of the team but one disaster can wipe out your efforts and bring down the profits to dust. So, to avoid such an instance, you need to insure your business, whether it is a small enterprise or a large corporation.

There are insurance companies, which have policies that combine protection for all major property and liability risks in one package. You can also opt for separate coverage. Such a policy is called a business owners’ policy (BOP). Larger companies may purchase a commercial package policy.

BOPs include property insurance for buildings and equipments owned by the company. If there is any loss of income due to disruption of operation and business because of accidents like fire, it can be covered under the Business Interruption Insurance.

There are liabilities, which cover the company's legal responsibility for the harm it may cause to others. It is the result of your company’s failure to do the business operations. It can also be the bodily injury or property damage caused due to defective products, faulty installations and errors in services provided.

However, BOPs don’t cover professional liability, auto insurance, worker’s compensation or health and disability insurance. Separate policies are needed for professional services, vehicles and employees. Generally, floods, earthquakes and terrorist attacks are not covered in the business insurance.

Protection Against Flood Damage

If your office is in the flood zone area, you must definitely go for a policy, which provide coverage against flood. Try to find out whether the place had been hit by flood in the past. Make sure you do something in advance to make up for the loss. Otherwise you may face trouble.

Protection Against Earthquake Damage

Earthquake is also not included in most property insurance policies such as homeowners and business owners’ package policies. Special Earthquake Insurance Policy or Commercial Property Earthquake Endorsement can cover you if you live in an earthquake-prone area. However, earthquake policies have different deductibles.

Business Interruption Insurance, which reimburses you for the lost income during a shutdown, applies only to the damage covered under your business property insurance policy. There won’t be reimbursement for the loss caused due to the closure of business because of the earthquake. For it, you must have an earthquake coverage policy.

Protection Against Terrorist Attack Losses

In the US, loss due to any terrorism is covered only for those businesses that have optional terrorism coverage. It comes under the Terrorism Risk Insurance Act 2002. Still, there are exceptions in workers’ compensation, which include injuries and deaths due to acts of terrorism.



MyClaimSource.com - > information on filing claims online

Sunday, September 8, 2013

Asset and liability basics

Knowledge of accounts can make life much easy. If you are to invest in a new business or joining your forefather’s business, planning to take some loan, looking for job in any marketing company, desire to be the manager of a multinational company or have the onus to manage your own assets and liabilities, knowing some basics of accounts becomes mandatory.


Broadly, accounting is bifurcated into two categories-

Cash Bases Accounting

Accrual Accounting


The Cash Based accounting pertains to the management of an individual’s personal monetary transactions. In this case, he keeps a track of the money he withdrew, deposited, gave or received from someone etc. This accounting comes to life when actual cash transactions take place.

The Accrual Accounting requires an accountant who notes the transactions even if no money has been actually exchanged. This method works on the principle of comparing or seeing the ratio of the expenses to expenditure. If the expenditure is more, you need to cut down your luxuries, if not then it’s always good to have some savings for future. This type of accounting tells you the amount that you owed; this might not match with the figure of your bank balance.


In the language of accounting there are several key terms that one needs to be familiar with. Some of the crucial ones are discussed below-

The Assets- the assets are generally those possessions of an individual that have a good market value or are quite valuable. Assets are mainly classified into three types-
Current Asset- the cash is the most basic asset of any individual. The money that is being held in accounts like the checking and savings accounts is also included in the cash. Also inclusive are the marketable securities in the form of bonds, stocks, shares etc. The money lent or payments due from clients, even form a part of it.

Fixed Asset- comprises of all the tangible valuable things like property, machines, equipments, land and the like that are not meant to be sold.


Intangible Asset- incorporates all the untouchable things like copyrights, patents, trademarks etc. that have tremendous monetary significance.


The law of opposites governs the nature; where there are assets, there will be liabilities. These are the debts that you have to pay back to your creditors. This can be done through giving cash or any other asset like jewelry, some other goods etc. Liabilities again are of two kinds-

1.    The Current Liabilities- the liabilities that are to be paid back within a certain time limit and most often through your current assets. These include the accounts payable i.e. type of bill that you have to monthly, the Notes Payable-loans taken from banks meant to be repaid within 30 days and the Accrued Expenses- the compulsory expenses like taxes, wages, interests etc. where the bills are not received but the balances of each must be repaid.

2.    Long Term Liabilities- those debts that can be repaid at ease for the tenure is more then a month.



The Financial Capital- is the economic capital. It is any liquid medium or merchandise that stands for wealth or other styles or capital. There are four ways to manage and display the financial capital. First, this capital is needed when a contract is made with any sort of capital asset. The financial instruments work in the form of currency in case of sale, purchase or trade of goods i.e. the medium exchanges. Second, it works as a settled medium or mode like gold for the
Standard of Deferred Payment. Third, The Unit of Account has a market value attached to it which in turn varies with the economy of the country. Fourth, The Source of Value is concerned with financial capital that needs to be saved and recovered. It is a collection of things like gold, real estate, collectibles etc.


Petty Cash is an important factor in business. It is the smallest account within a business setting or the cash in bills and coinage required to pay little expenses.

Types of Business- there are several kinds of business one should be aware of like


Sole proprietorship- where a single individual who starts the business owns it too.

Partnerships- the companies or businesses started by two or more persons where they conjointly own it.


Corporations- involve lot many shareholders or investors who are responsible in taking decisions for the company.

Limited Liability Companies- can be said to be sisters of corporations. Here the business members are not under a legal obligation to pay the debts if the business fails.



Payrolls- the term payroll designates the manner in which you will be paying   the employees of your company and even yourself. Many multinational companies cater to payroll service provider companies that do the work quite efficiently.


These are some of the broad guidelines that will help you grasp the basics of accounting. It is essential to have some such wisdom for accounts as it is fruitful in all walks of life.


Guide to life insurance

Life is precious to every creature (big or small) on earth. From a tiny ant to big rational agents every living being loves life and wants to protect it. For a human being the most prudent way to shield his life from all the forthcoming perils is to get life insurance. Life insurance not just guard the life of the policyholder but it is also a great help to other family members.

Life insurance pays for almost all the major misshapenness in an individual’s life. If the person is suffering from a chronic illness, it bears the medical expense. Life insurance money can be used in cases of a severe accident. After the death of the policyholder, the insurance pays for his funeral and other related ceremonies. Thus life insurance is a big financial assistance not only when a person is alive but also even after it.

However the extent to which a policy will be active or beneficial depends on the kind of life insurance policy taken by an individual. For instance, the term life insurance policy is all about protecting a person for a term before he dies. But if the individual dies during the policy term, the beneficiaries receive the benefits. Term life insurance is ideal for those who want that specific needs such college tuition; mortgage payments and car payments should be cared for at their death. This insurance is also favorable for the families who cannot afford to pay large monthly premiums. It is also good for senior citizens who know that they will kick the bucket soon. Many companies associate different terms and conditions with the term life insurance policy and so offer several types of it. The term life insurance an also be converted to any other form of insurance such as whole life insurance.

The people who seek to insure their entire life and are ready to pay big premiums throughout should go for a Whole Life insurance policy. This policy is good for young but not meant for the old. The whole life insurance has a distinguished “cash surrender value” feature. The cash value (composed of cash value and dividends) keeps on incrementing annually according to a specific schedule in your whole life insurance policy. Many whole life policies reward the policyholders with dividends that can augment the entire cash value.

Besides these kinds of life insurance policies are also health insurance policies. These policies are devised for those suffering with chronic illnesses particularly cancer. Such policies are difficult to acquire (for very few agencies offer them) and are usually offered at high premiums. The health insurance may pay for some of the patient’s treatments but it does not pay for everything. 

Prior to purchasing a life insurance policy, a person should make a prudent assessment of his current situation and needs. Accordingly he should look up Internet, consult friends and relatives to find either a reliable insurance company or an agent. Choosing from where (insurance company and agent) and what kind of policy to adopt is a challenging task that requires lot of consideration and discussion.

Monday, July 15, 2013

“Do-It-Yourself”

Ranking high in Google’s search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.


Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “<a href= http://www.mollahsoft.blogspot.com> Search Engine Optimisation Australia</a>”).


Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.


Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings.  If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)


Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.


Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords.  The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
   

Here’s how you can increase each keyword’s prominence:

•    Place your keywords in headings, preferably at the beginning of the heading;

•    Include keywords towards the top of the page;

•    Bold or italicise keywords where appropriate;

•    Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our <a href= http://www.cleverclicks.com.au/web-copywriting-sales-copywriting-services.php>seo copywriting Services</a>".


An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.


Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).


It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.


Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.


But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.


Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.


How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.


The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.


As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.


Remember, if you measure it, you can improve it.


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